From funnel to flywheel

From funnel to flywheel

The sales funnel is a slightly strange name for a basic concept of sales; to be able to channel, or funnel, potential customers into becoming actual customers. This funnel produces sales, and thus keeps your business running as products and services reach consumers. A newer concept being looked at in marketing is the sales flywheel. Where a funnel moves through to a sale, the concept of the sales flywheel is that the core concepts are interconnected and self-sustaining. Namely, that marketing can lead to sales, which requires service, which can lead back to marketing, and thus sustain the ongoing effort to maintain and reach customers.

Key Takeaways:

  • The key to marketing is to ensure that you are focusing on the customer you want to reach.
  • If you are not making your marketing efforts catered to a particular demographic, it could be a waste.
  • You want to center your customer as the people who drive the sales for your company.

“The greater the mass of the flywheel, the greater its momentum and the harder it is to stop.”

Read more: https://searchengineland.com/from-funnel-to-flywheel-306632

Bridging the Gap with Integrated Marketing Concepts

Bridging the Gap with Integrated Marketing Concepts

Integrating marketing concepts to work with outreach, or communication-specific techniques, is a win/win, as it provides communicators with a wider array of tools. For example, personas, which are prototypes of clients that need to be outreached to, are always useful and germane for digital marketers and for communicators to keep front and center in their mind when they put together their campaigns. Another example of aligning different concepts to work in an integrated way is to use sales strategies in communication. The two fields are often treated as distinct and having nothing to do with one another, when in fact what resonates in sales is often exactly what is needed to give added oomph to a media shout out. Analytics should also be important to communicators. Just as marketers and sales personnel need to show via metrics what their work is accomplishing, so to should those in the communication field. Numbers are always compelling proof of how well things are, or are not, doing.

Key Takeaways:

  • Personas, which are prototypes of the sort of niche client a company is aiming for, are good tools not just for marketers, but for communicators too.
  • Though often treated as disparate entities, salespeople and communicators have skill sets that would benefit each other to the betterment of the company.
  • PRSA ICON is the annual conference for the Public Relations Society of America.

“Using an integrated mindset creates more influence for the communications department within the organization while also providing a broader toolkit for the communicator themselves.”

Read more: https://www.waxmarketing.com/bridging-gap-integrated-marketing-concepts/

How Voice-Activated Tech Will Change Content Marketing

How Voice-Activated Tech Will Change Content Marketing

The power of voice and voice-activated technology is rapidly becoming not just the next big thing, but the big thing of the day. Consumers are increasingly adopting voice technology in new and powerful ways, and this represents not just an opportunity for businesses to reach those customers, but a chance to tap into it for marketing purposes. Voice-responsive technologies are growing in scope, and more customers see themselves either continuing to use them for shopping and purchases or transitioning from text-based web use to voice.

Key Takeaways:

  • Voice-response technology is quickly becoming the most disruptive force to actually hit the industry.
  • Over 55% of adults will have a smart speaker by the year 2022.
  • 43% of companies are already using voice response technology with their company.

“consumers are more likely to use digital-assistant technology to inform a buying decision”

Read more: https://contentmarketinginstitute.com/2018/10/voice-activated-technology/

Is Your Brand Breaking the Law on Social Media?

Is Your Brand Breaking the Law on Social Media?

Even though many of the successful people in the world say it is better to ask for forgiveness later than it is permission, when it comes to using another’s copyrighted images that may not be the best idea. Doing so could have serious legal consequences. Whether it is someone’s photograph, music or any other signature work, ask them for written permission to use it. In this day and age of technology, It is easier than ever to check to see if a copyright has been misused.

Key Takeaways:

  • Ensuring that you are taking the steps for your content to be legal can be crucial.
  • Content creators have a lot of tools these days to be able to find things that are used when they are not supposed to.
  • Understanding that you need permission before you can use certain images, or ideas, is very important.

“Don’t assume use of your brand’s hashtag equates permission to reuse the image.”

Read more: https://contentmarketinginstitute.com/2018/10/law-social-media/

How to drive clicks through effective meta descriptions

How to drive clicks through effective meta descriptions

Website content can be an essential, even crucial, aspect of not only attracting a potential customer but driving them through to becoming an actual customer for your business. Content marketing is all about how to do this, but the field is becoming increasingly crowded as businesses large and small inundate the Internet with content in an attempt to cash in. Getting your content noticed, to start that customer’s trip through your sales funnel, is key for the effort to work. Meta descriptions can often be the overlooked aspect that makes or breaks that effort.

Key Takeaways:

  • Accurate meta descriptions are very important to attract traffic to your e-commerce website.
  • Good meta descriptions must evoke emotions, answer questions and urge readers to take action.
  • Meta descriptions must also include relevant keywords, have unique descriptions for each page of the website and use rich snippets.

“It is always safe to stick to 160 characters so that the description does not appear abrupt and incomplete which can be rather frustrating for readers.”

Read more: https://searchenginewatch.com/2018/10/05/how-to-drive-clicks-effective-meta-descriptions

Is hiding paid backlinks from Google actually possible?

Is hiding paid backlinks from Google actually possible?

There are some tips and tricks to increase your Search Engine Optimization(SEO). One method is the backlink which is a link from another site to your site. More reputable brands should generally have more sites linking to them as a source. Search engines are constantly updating, calculating and interpreting data. Eventually, paid backlink buyers get noticed and caught.

Key Takeaways:

  • Backlinks, incoming hyperlinks from one web page to another, can quickly spike website traffic, ranking, and credibility.
  • Backlinks, when earned, make websites more resourceful. Many, unethically buy and sell links through third parties to cheat rankings.
  • Earned backlinks and the right practices ultimately will improving rankings. Search engines penalize paid backlinks when review teams and competitors flag culprits, if not algorithms.

“An ideal link profile is one that features earned backlinks rather than paid ones.”

Read more: https://searchenginewatch.com/hiding-backlinks-google-possible

6 Steps to Leverage Online Events to Start and Grow Your Business

6 Steps to Leverage Online Events to Start and Grow Your Business

The most successful entrepreneurs are often successful leaders. Few, really no, businesses are truly a one person effort. When other people are involved, that requires leadership to organize and direct their efforts to achieve the desired goals. And even when you’re not the boss, but one of the employees on the team, you want to still be a good leader. That’s how you can rise to your true potential in any organization. Make yourself visible to the organization, so you can make a powerful impact and be rewarded.

Key Takeaways:

  • If done correctly, you can seriously build your business on the world wide web.
  • You should make sure that your online occasion is something that is relevant and appealing to consumers.
  • Getting someone that can come on for an interview is a great way to generate information and learning material from an expert.

“A carefully designed event will build lasting relationships with leaders in your space.”

Read more: https://www.entrepreneur.com/article/320689

Twitter for Marketing – A Refresher

Twitter for Marketing – A Refresher

There are ways to use Twitter as a marketing tool. Several key tips can help to better market with the social media tool such as showcasing your brand. This involves keeping a clean twitter profile page, keeping it plain and simple. Share interesting content, which will make people want to retweet gaining viewers. Then other simple tips include continuous tweets, use hashtags, especially popular ones. Also, try twitter ads which have been growing in popularity.

Key Takeaways:

  • 69 million users make use of Twitter and about half that number use it every single day.
  • Business entities using Twitter to get a higher online profile should keep things professional, avoid the personal and incorporate a business logo, if doable.
  • A short, formal bio with background images that tie in with your brand concept is a good call.

“Online conversations these days are much like any other face-to-face meetings.”

Read more: https://www.waxmarketing.com/twitter-for-marketing-a-refresher/

The Ultimate Influencer Outreach Email Strategy

The Ultimate Influencer Outreach Email Strategy

The concept of an influencer is it’s a person or entity that can influence potential customers. Much like the neighbors on your street might have traded talk about who they do or don’t like to make purchases from. Social media influencers can reach a broad swath of potential customers and help them become actual customers. And with the extremely pervasive reach of social media networks, modern influencers can make nearly instant impacts, for better or worse, with today’s brands and businesses.

Key Takeaways:

  • Trend watchers assert that using influencers is now the fastest-growing path to acquiring new traffic for your site.
  • Using influencers has now surpassed organic search and email campaigns as the best way to find and develop leads.
  • ROI-wise, banner ads generally generate a 2.15 return on a dollar spent.

“Often, these influencers are using your products or services in real life, giving customers a glimpse into what life looks like with you in it. Better than an ad campaign is a living and breathing example of what your product can do.”

Read more: https://blog.getresponse.com/ultimate-influencer-outreach-email-strategy.html

2019 B2B Content Marketing Research: It Pays to Put Audience First

2019 B2B Content Marketing Research: It Pays to Put Audience First

Business to business marketing is nothing new, but it is a bit more of a novel concept to some business leaders and owners. Content marketing is often thought of as a way to land end-user consumers, but the same techniques and methods that entice recreational web surfers and social media users can attract the attention of business minded people. B2B content marketing can direct them to get in touch with you, funnel them into your business for their needs, and help bolster your bottom line.

Key Takeaways:

  • Content marketing in ten years has gone from being a novel concept to common practice for marketers.
  • Top performers in content marketing put audience’s information needs ahead of the company’s sales message, incidentally finding that this increases trust.
  • The 2019 B2B Content Marketing report covers advice on earning trust, talking to customers more, choosing content types, and algorithm changes, as well as spending trends and marketers’ reports.

“In short, if you want your brand to be well-regarded by your audience, give it something valuable. Be consistent. Be easy to find. Give your audience members content they want and need – when and where they’re looking for it. And make it about them, not you.”

Read more: https://contentmarketinginstitute.com/2018/10/research-b2b-audience/