From funnel to flywheel

The sales funnel is a slightly strange name for a basic concept of sales; to be able to channel, or funnel, potential customers into becoming actual customers. This funnel produces sales, and thus keeps your business running as products and services reach consumers. A newer concept being looked at in marketing is the sales flywheel. Where a funnel moves through to a sale, the concept of the sales flywheel is that the core concepts are interconnected and self-sustaining. Namely, that

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Bridging the Gap with Integrated Marketing Concepts

Integrating marketing concepts to work with outreach, or communication-specific techniques, is a win/win, as it provides communicators with a wider array of tools. For example, personas, which are prototypes of clients that need to be outreached to, are always useful and germane for digital marketers and for communicators to keep front and center in their mind when they put together their campaigns. Another example of aligning different concepts to work in an integrated way is to use sales strategies in

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How Voice-Activated Tech Will Change Content Marketing

The power of voice and voice-activated technology is rapidly becoming not just the next big thing, but the big thing of the day. Consumers are increasingly adopting voice technology in new and powerful ways, and this represents not just an opportunity for businesses to reach those customers, but a chance to tap into it for marketing purposes. Voice-responsive technologies are growing in scope, and more customers see themselves either continuing to use them for shopping and purchases or transitioning from

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Is Your Brand Breaking the Law on Social Media?

Even though many of the successful people in the world say it is better to ask for forgiveness later than it is permission, when it comes to using another’s copyrighted images that may not be the best idea. Doing so could have serious legal consequences. Whether it is someone’s photograph, music or any other signature work, ask them for written permission to use it. In this day and age of technology, It is easier than ever to check to see

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How to drive clicks through effective meta descriptions

Website content can be an essential, even crucial, aspect of not only attracting a potential customer but driving them through to becoming an actual customer for your business. Content marketing is all about how to do this, but the field is becoming increasingly crowded as businesses large and small inundate the Internet with content in an attempt to cash in. Getting your content noticed, to start that customer’s trip through your sales funnel, is key for the effort to work.

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Is hiding paid backlinks from Google actually possible?

There are some tips and tricks to increase your Search Engine Optimization(SEO). One method is the backlink which is a link from another site to your site. More reputable brands should generally have more sites linking to them as a source. Search engines are constantly updating, calculating and interpreting data. Eventually, paid backlink buyers get noticed and caught. Key Takeaways: Backlinks, incoming hyperlinks from one web page to another, can quickly spike website traffic, ranking, and credibility. Backlinks, when earned,

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6 Steps to Leverage Online Events to Start and Grow Your Business

The most successful entrepreneurs are often successful leaders. Few, really no, businesses are truly a one person effort. When other people are involved, that requires leadership to organize and direct their efforts to achieve the desired goals. And even when you’re not the boss, but one of the employees on the team, you want to still be a good leader. That’s how you can rise to your true potential in any organization. Make yourself visible to the organization, so you can

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Twitter for Marketing – A Refresher

There are ways to use Twitter as a marketing tool. Several key tips can help to better market with the social media tool such as showcasing your brand. This involves keeping a clean twitter profile page, keeping it plain and simple. Share interesting content, which will make people want to retweet gaining viewers. Then other simple tips include continuous tweets, use hashtags, especially popular ones. Also, try twitter ads which have been growing in popularity. Key Takeaways: 69 million users make

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The Ultimate Influencer Outreach Email Strategy

The concept of an influencer is it’s a person or entity that can influence potential customers. Much like the neighbors on your street might have traded talk about who they do or don’t like to make purchases from. Social media influencers can reach a broad swath of potential customers and help them become actual customers. And with the extremely pervasive reach of social media networks, modern influencers can make nearly instant impacts, for better or worse, with today’s brands and

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2019 B2B Content Marketing Research: It Pays to Put Audience First

Business to business marketing is nothing new, but it is a bit more of a novel concept to some business leaders and owners. Content marketing is often thought of as a way to land end-user consumers, but the same techniques and methods that entice recreational web surfers and social media users can attract the attention of business minded people. B2B content marketing can direct them to get in touch with you, funnel them into your business for their needs, and

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