Social Climbing: How To Ensure Your Business Benefits From Social Media Marketing

Social Climbing: How To Ensure Your Business Benefits From Social Media Marketing

If you want to begin a social media campaign, you should try to figure out who your core audience is and what their behaviors are. Use these traits to determine which social media platform to target to get the most bang for your buck. Social media marketing is not easy and will take time and effort. A good strategy may be to use a social media marketing company. Once you have a good social media marketing campaign underway, make sure to check the analytics and adjust accordingly. It is an ongoing effort.

Key Takeaways:

  • Social Media plays a vital role in the promotion of products and services.
  • To reap the rewards of social media you need to devote time, energy and effort.
  • Continuing to monitor your social media is crucial to continued success.

“Once you have accounts, profiles, and pages set up, it’s crucial to monitor your performance for continued success. Use analytics to gauge the level of interest in your posts, and utilize data to optimize results.”

Read more: https://sustainablebusinessforum.com/social-climbing-ensure-business-benefits-from-social-media-marketing

Page Title Optimization – The Holy Grail

Page Title Optimization – The Holy Grail

Search engine optimization or SEO is crucial knowledge if you want to rank high in Googles search results. It’s imperative that you write brief but detailed titles for every page of your website. Think about how Google presents it’s search results and how your title will appear. Does your title fit within Google’s allotted title slot and does it effectively describe the content available on your webpage? If you are having trouble wrapping your head around how SEO works, then just do a simple Google search for SEO companies and hire someone to optimize your site. Producing short but descriptive titles while maximizing search rank by using popular keywords will improve website ranking.

Key Takeaways:

  • In 2017 the Google search engine, by itself, accounted for almost 80% of desktop-initiated traffic.
  • Strategically aim for a title of about 55 characters.
  • Remember that Google will show about 50-60 characters of a title before cutting it off.

“It’s important to always optimize your page title as search engines mostly rely on it when ranking because it gives an insight into the content of a page. To excel at SEO & get business online, it is important to play by Google’s rules.”

Read more: https://searchenginewatch.com/2018/08/31/page-title-optimization-holy-grail/

25 Tips from Cybersecurity Experts on Protecting Your Data

25 Tips from Cybersecurity Experts on Protecting Your Data

People are never completely safe with their personal information on the internet which includes passwords, accounts, address and other personal information. However, you can protect that by installing security apps to keep all of your information safe. It is also good to try to avoid public Wi-Fi because that is one way that can cause identity theft. Also, lock your apps and update your software when you are able to. Those are some ways to keep your personal information safe and avoid hackers.

Key Takeaways:

  • Installing a VPN allows you privacy and security when browsing, once it’s set up.
  • Don’t browse on public wifi unless you’re using a VPN.
  • Password managers allow you to have unique and secure passwords without the hassle.

“Half of U.S. retailers suffered a data breach in the last year.”

Read more: http://www.realclearlife.com/technology/25-tips-from-cybersecurity-experts-on-protecting-your-data/

Proven Organic Growth Marketing Strategies To Get Traffic and Engagement

Proven Organic Growth Marketing Strategies To Get Traffic and Engagement

Proven organic growth marketing strategies can increase website traffic. It mainly focuses on online marketing. It is helpful to develop a small business to a large business. Many of the small business are bootstrapped. Some of the online websites are Content marketing, Instagram, Twitter, Pinterest, Quora, LinkedIn, Facebook. These are some of the online websites used to develop our business. In these sites, must post our company details so a lot of people see our company profile and contact if they need.

Key Takeaways:

  • In this information age of technology, new opportunities have arisen for small business owners in terms of online marketing.
  • Content marketing is one of, if not the only way left to market today, but it is also the best.
  • The main thing is to post as much content as possible on as large a variety of social media platforms as you can. The more your name is used, the better.

“Digital era has brought in a ray of hope for small businesses to put themselves into the bigger picture with online marketing.”

Read more: https://www.bbntimes.com/en/companies/proven-organic-growth-marketing-strategies-to-get-traffic-and-engagement

How to Update Sitemaps After You Change Your Content

How to Update Sitemaps After You Change Your Content

Updating sitemaps once you change your content is very important in Google. The HTML sitemaps will speed up the process when Google looks for your sitemap. Google will guide you where to look for the most important pages on the XML website and rank them based on their priority. Whenever you make small changes in your site, please be sure you have resubmitted your sitemap. If you are going to do major changes then create a temporary sitemap that contains all of your original pages that redirect to their new location.

Key Takeaways:

  • If you make a small change to your page then you can choose whether it is necessary to resubmit the page.
  • When making a change to URL in a short time then it will help to use google.
  • Every time you make changes you will see your errors and your crawl stat jump up.

“An HTML sitemap will slightly speed up that process because Google’s crawler looks for an HTML sitemap when it comes to your site.”

Read more: https://www.searchenginejournal.com/resubmit-sitemaps-after-content-changes/267685/

How to Create Facebook In-Stream Video Ads

How to Create Facebook In-Stream Video Ads

In-Stream video ads are ads that pop up to the viewer if they are watching a video on Facebook that is longer than 60 seconds long. This is especially effective since the viewer is already engaged in the video they are watching and will most likely continue to view attentively during the ad. There is also the possibility of limiting the viewing of the video to a certain audience/demographic. The first step to creating this in-stream video ad is to create the video in the first place, making sure that it will be interesting to the target audience. The next step would be to get it up and running on Facebook by setting up a new campaign in the Ads Manager tab. The final step is to decide and control the viewing audience of the video ad by selecting the appropriate placement selection.

Key Takeaways:

  • You can make advertisements with Stream Video Ad on Facebook.
  • If you want that people watch your video and access your website you need to take the Attention of the viewers in the first 5 seconds.
  • Be creative or say something funny or a shock so people will be curious about your product.

“One way to do this is to tell a story and make the narrative something that your audience will respond to. If the first 5 seconds of the story grabs their interest, they’ll likely want to know what happens at the end.”

Read more: https://www.socialmediaexaminer.com/facebook-in-stream-video-ads/

7 Off-Page SEO Techniques to Build Your Website’s Reputation and Visibility

7 Off-Page SEO Techniques to Build Your Website’s Reputation and Visibility

Search Engine Optimization is not something done entirely on the page being optimized; rather there are methods to enrich SEO that don’t include working with your content. Here are several strategies that can help your site reach the top of web search results. SEO is a multi-pronged approach. Using these techniques as well as your on-page SEO will help your site blossom into the flower search engines will notice. Guest blog on other established authoritative sites within your field. Prioritize the finding of broken/bad links that occur frequently. Find other players in your market and emulate the competition. Find out where your closest competitors leverage their time and resources to gain insight on your own moves. Social media platforms should be your next target after a functional website. Create a My Google Business! Create campaigns that can be shared with others, and remain active even when you do not have an active campaign.

Key Takeaways:

  • Use guest blogs as an opportunity to earn links to your site and build your reputation.
  • Request to add links to your product mentions whenever they are found.
  • Make sure all of your website links are working on the web pages of others to drive traffic.

“A search engine ranking isn’t solely based on your own site’s merits; it’s also a bit of a popularity contest.”

Read more: https://searchenginewatch.com/2018/09/04/7-off-page-seo-techniques-build-website-reputation/

How to Grow Your Email List With Pinterest

How to Grow Your Email List With Pinterest

You can grow your email list with Pinterest with a few easy tips. In order to achieve this goal, you first want to create a lead magnet. This is just a free incentive you offer your audiences, such as a book, tutorial, video, or other guides in exchange for their email address. The lead magnet should be relevant to the service you are offering. Once this step is complete you should enhance your lead magnet by adding important keywords as well as sharing them onto several related boards.

Key Takeaways:

  • To get an audience to stay engaged in your Pinterest is to have the key to what they are looking for, solve their problems. Have your audience be able to have access to many opt-ins.
  • Make your Pinterest page easy to find and locate by using relevant keywords to attract your audience. Add the keywords to your profile name and description so its the first thing the audience sees.
  • Create a Pinterest business profile and keep your personal one separate. Also, use the keywords to attract the audience by adding them to your Pinterest boards as well.

“Play around with your phrasing and keywords to find out what resonates best with your audience.”

Read more: https://www.socialmediaexaminer.com/grow-email-list-pinterest/

10 Tips for How to Market Your Business on the Cheap

10 Tips for How to Market Your Business on the Cheap

Starting a business can be really nerve-wracking for a new business. Some tips a new business can try is Networking at professional events and build your contacts. Second, get testimonials from everyone from new to existing customers who were happy with your business’ product or service. If you have to off free service/merchandise to existing/new customers to keep them instead. Another best way is to advertise on social media to show off your company. Try email marketing. But most of all consider a marketing plan for your business. Doing it with passion and detail to your business helps it prosper.

Key Takeaways:

  • You don’t need a large budget to market your business or products.
  • Offer incentives and utilize your customers by asking them to give referrals and reviews.
  • Use social media for professional networking and for posting brand-related content.

“Whatever marketing plan you try, think about what drove you to create your product or service in the first place. Your passion for your business will make your marketing efforts stand out — and that doesn’t cost a thing.”

Read more: https://thestoryexchange.org/market-business/

How digital marketing has evolved over time

How digital marketing has evolved over time

The digital marketing industry has seen much change in the past 30 years spanning over the internet era, the mobile internet era, and our current phase, the era of big data and Artificial Intelligence (AI). As our technology changes, so must the way people market these new markets and technologies. Where the past of digital marketing started with creating traffic and earning through advertising, to what we are using today like machine learning and cloud computing. Smartphones have paved the way for behavior and location data to grow into a new and expanding digital market.

Key Takeaways:

  • The evolution of the Internet has changed the way marketing is done, often called digital marketing.
  • Initially, there was skepticism in using the internet for any marketing purposes.
  • As time has passed the amount of available customer data has become enormous often requiring new technology to manage.

“Clients are not going to pay for marketing campaigns that are not effective in driving business.”

Read more: http://www.ejinsight.com/20180829-how-digital-marketing-has-evolved-over-time/