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How to drive clicks through effective meta descriptions

Website content can be an essential, even crucial, aspect of not only attracting a potential customer but driving them through to becoming an actual customer for your business. Content marketing is all about how to do this, but the field is becoming increasingly crowded as businesses large and small inundate the Internet with content in an attempt to cash in. Getting your content noticed, to start that customer’s trip through your sales funnel, is key for the effort to work. Meta descriptions can often be the overlooked aspect that makes or breaks that effort.

Key Takeaways:

  • Accurate meta descriptions are very important to attract traffic to your e-commerce website.
  • Good meta descriptions must evoke emotions, answer questions and urge readers to take action.
  • Meta descriptions must also include relevant keywords, have unique descriptions for each page of the website and use rich snippets.

“It is always safe to stick to 160 characters so that the description does not appear abrupt and incomplete which can be rather frustrating for readers.”

Read more: https://searchenginewatch.com/2018/10/05/how-to-drive-clicks-effective-meta-descriptions