10 Tips for How to Market Your Business on the Cheap

10 Tips for How to Market Your Business on the Cheap

Starting a business can be really nerve-wracking for a new business. Some tips a new business can try is Networking at professional events and build your contacts. Second, get testimonials from everyone from new to existing customers who were happy with your business’ product or service. If you have to off free service/merchandise to existing/new customers to keep them instead. Another best way is to advertise on social media to show off your company. Try email marketing. But most of all consider a marketing plan for your business. Doing it with passion and detail to your business helps it prosper.

Key Takeaways:

  • You don’t need a large budget to market your business or products.
  • Offer incentives and utilize your customers by asking them to give referrals and reviews.
  • Use social media for professional networking and for posting brand-related content.

“Whatever marketing plan you try, think about what drove you to create your product or service in the first place. Your passion for your business will make your marketing efforts stand out — and that doesn’t cost a thing.”

Read more: https://thestoryexchange.org/market-business/

How digital marketing has evolved over time

How digital marketing has evolved over time

The digital marketing industry has seen much change in the past 30 years spanning over the internet era, the mobile internet era, and our current phase, the era of big data and Artificial Intelligence (AI). As our technology changes, so must the way people market these new markets and technologies. Where the past of digital marketing started with creating traffic and earning through advertising, to what we are using today like machine learning and cloud computing. Smartphones have paved the way for behavior and location data to grow into a new and expanding digital market.

Key Takeaways:

  • The evolution of the Internet has changed the way marketing is done, often called digital marketing.
  • Initially, there was skepticism in using the internet for any marketing purposes.
  • As time has passed the amount of available customer data has become enormous often requiring new technology to manage.

“Clients are not going to pay for marketing campaigns that are not effective in driving business.”

Read more: http://www.ejinsight.com/20180829-how-digital-marketing-has-evolved-over-time/

10 Rules for Video Marketing & SEO Success

10 Rules for Video Marketing & SEO Success

There are ten rules that people must follow if they are going to have video marketing and SEO success. The video is a highly influential medium that exists today. There is a prediction out there that says the whole internet world will be mostly video by the year 2019. There are platforms that have made making video content a lot easier. YouTube is one of these sources and so are smartphones. When it comes to video marketing, the first thing you need to do is define your goals.

Key Takeaways:

  • Set a goal and figure out exactly what it is you’d like to accomplish by creating a marketing video.
  • Share your video in a variety of social media platforms like Facebook, Instagram, and Youtube. Don’t forget to add the video to your own website to increase user engagement.
  • Make sure the video itself is entertaining, useful and helpful to the audience. Quality content is still crucial.

“Adding video to your social channels will also help encourage social sharing, thus encouraging a greater amount of backlinks that can make your site more authoritative in Google’s eyes.”

Read more: https://www.searchenginejournal.com/10-rules-for-video-marketing-seo-success/266405/

7 Ways to Boost Search with Google+

7 Ways to Boost Search with Google+

The first thing you need to do if you want to increase your Google search traffic is looking at queries and keywords that you are using. You should always be looking for phrases that already rank in Google, but could use improvement. Start searching for the phrases in Google to confirm your rankings. Now you’ll notice that the “average position” really isn’t the same as rankings. Sometimes, you’ll see yourself ranking higher than the report suggests. Other times, you won’t see your site at all. It’s called search engine optimization because it involves iterative improvements over time. It’s not something you do once. You will need to repeat this tactic every few months.

Key Takeaways:

  • The best way to attract and keep customers and viewers is to make sure you have new, updated, and exciting content.
  • Make good use of your meta description. You only have 160 characters so make good use of every last one.
  • Tracking results help you maintain and see what works and what doesn’t work, as well as what you have to change.

“Making Google+ an integral part of your marketing strategy is a great way to gain a competitive edge.”

Read more: https://www.waxmarketing.com/using-google-plus-to-boost-your-brands-search-rankings/

Content Marketing Advantages You Can’t Afford to Miss!

Content Marketing Advantages You Can’t Afford to Miss!

Statistics state that content marketing is on the rise now that businesses have realized its impact on the success of their businesses. Some of the things content marketing has to offer your business is improving search engine rankings, increasing website traffic, increasing sales, and improving brand awareness. Content marketing also creates a strong sense of credibility for your company. It helps customers trust your brand and products, and build relationships with customers that can often last for a lifetime.

Key Takeaways:

  • New content on your website can help your business in many ways.
  • Updating content frequently can help to drive more people to your site and increase your sales.
  • Quality content gives your brand more credibility by creating trust and a long-lasting relationship.

“One of the important benefits of content marketing is that it increases your website traffic drastically.”

Read more: https://www.bbntimes.com/en/companies/content-marketing-advantages-you-can-t-afford-to-miss

6 Best Practices for Social Media Marketing

6 Best Practices for Social Media Marketing

One of the most important social marketing is digital marketing which gives lots of importance to people and users. Digital marketing includes many parts like testing, coding and executing. This is an important target for a business magnate. Use Facebook Ads, online promotions, create your network, post often, grow your network and take great photos. Make sure to ask for client reviews.

Key Takeaways:

  • Ads can be customized to local availability. Which means that customers will be able to view products accordingly to the area that they live in.
  • Getting customer reviews and feedback is very important as most people buy products that have been reviewed multiple times.
  • Knowing your network is probably the biggest take away because social media can be a goldmine for anyone if you know how to market yourself accordingly.

“To embellish your social media feed, you can invest in a high-quality camera or editing software to ensure that your photos will captivate your target audience.”

Read more: https://www.business.com/articles/social-media-marketing-secret-weapons/

7 Top Tips to help your small business find success online

7 Top Tips to help your small business find success online

User friendliness is essential to making sure your customers can go to your website and find exactly what they are looking for. Build a site, that is both tailored to the needs of your customers and also gives them a pleasurable browsing experience. Promoting yourself is another important step in a successful business. Set goals for your business to accomplish each day. Each goal you complete, focus a little more on exposure. Engage with your customers on every platform at every level. Do what you need to, to get them talking about how great you are – all the time. Make sure you’re consistent with your quality and your service. Make sure a customer can contact your business with their problem fast and effectively. More important than that though, is to make sure their problem gets solved with ease. Latency, slow loading images, and even poor phone compatibility all turn customers away.

Key Takeaways:

  • The most important part of a website is the user experience. It should not only look professional but also be professional.
  • Your advertising and marketing budget will go much further if you are able to pinpoint your target market.
  • The images on your website need to be inspirational. They can’t just be normal everyday photos on a white background.

“Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust.”

Read more: http://www.bytestart.co.uk/7-tips-small-business-success-online.html

How to Create a Facebook Location Page

How to Create a Facebook Location Page

There is a way to create a Facebook location page and anyone can do it with a little know how. If you have a business that has more than one location, then you can create separate location pages for each of your storefronts. Then, you can connect them to your main brand page. The number two thing that you can do is edit and optimize your Facebook location pages. This is a very important step.

Key Takeaways:

  • You should have one facebook location page for EACH business location since each one is different.
  • Edit and organize all your web pages and location pages into one area so its easier to manage.
  • You need to add specific details about each location including a phone number, store address and what makes that store unique.

“Facebook is rolling out a new feature that lets you create separate location pages for each of your storefronts and connect them to your main brand page.”

Read more: https://www.socialmediaexaminer.com/facebook-location-page/

Tips for Using Pinterest for Social Marketing

Tips for Using Pinterest for Social Marketing

Pinterest is the next best social media platform to grow your business. It has unique features like a built-in purchasing tool and is a powerful search engine as well. If you are able to create posts with good tags or search descriptors, your posts will reach many more people than possible on other platforms. Your posts should also strive to be visual and tell a story. The main goal is to make it easy for customers to find products that they like and make them easy to purchase from there.

Key Takeaways:

  • Using Pinterest can be a modern way for retailers to bring in tech-savvy millennials.
  • Be careful on your word choice associated with your photographs as they can determine if your photo is seen or not.
  • Make sure the photos you post contain your products in natural positions, such as a fancy couch in a modern hotel.

“No matter how amazing your photography is, your pins won’t reach the feed unless they’re optimized with searchable descriptions. Include trending keywords within your product descriptions.”

Read more: http://www.giftsanddec.com/article/556956-tips-using-pinterest-social-marketing/

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Messenger Bot Funnels: How to Nurture Prospects Toward a Sale

Chatbots are not a thing of the future, they are a thing of the now. To make your material relevant, use chatbots as analytical tools. The artificial intelligence of these can be programmed to track the purchase patterns and monitor the data of your consumers. If your hook content has hooked on new prospects, a chatbot will give a discrete and intelligent follow-up through emojis, images, gifs, and short striking texts according to the personality of your potential consumer. Another point in favor of these messaging platforms is that you do not have to promote a download to your prospective clients, because your brand will be present within the main applications instead of competing with them.

Key Takeaways:

  • Facebook messenger will reach most of the customers you want to reach.
  • Messenger bots will funnel prospects toward a sale with the least effort.
  • Most of your prospects are in Facebook messenger, so that is where you need to be.

“At the top of the funnel, you have a large group of cold traffic that’s just seeing what you have to say. As they choose to participate in what you have to say, the group of people you’re reaching becomes progressively smaller.”

Read more: https://www.socialmediaexaminer.com/messenger-bot-funnels-mary-kathryn-johnson/