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Tips for Using Pinterest for Social Marketing

Pinterest is the next best social media platform to grow your business. It has unique features like a built-in purchasing tool and is a powerful search engine as well. If you are able to create posts with good tags or search descriptors, your posts will reach many more people than possible on other platforms. Your posts should also strive to be visual and tell a story. The main goal is to make it easy for customers to find products that they like and make them easy to purchase from there.

Key Takeaways:

  • Using Pinterest can be a modern way for retailers to bring in tech-savvy millennials.
  • Be careful on your word choice associated with your photographs as they can determine if your photo is seen or not.
  • Make sure the photos you post contain your products in natural positions, such as a fancy couch in a modern hotel.

“No matter how amazing your photography is, your pins won’t reach the feed unless they’re optimized with searchable descriptions. Include trending keywords within your product descriptions.”

Read more: http://www.giftsanddec.com/article/556956-tips-using-pinterest-social-marketing/