Your website is one of your most valuable marketing tools, this means that it’s essential to generate traffic to your site if you want to make sales and find new customers. Many businesses sink when it comes to social media success because they jump in feet first and create a bunch of accounts without actually figuring out the ‘why’. And then, once they’ve set up their social media accounts, they have no idea what to do next. Once you’ve identified your objectives, and established why you need a social media presence, you can enforce key strategies to ensure that you’re successful.
Key Takeaways:
- For everything you publish, there should be at least five ancillary pieces you can create. Optimize the heck out of your creations.
- Branding. Your brand/voice and the customers’ perspective of you will play a larger part in the purchase decision.
- When you produce these assets, you then need to invest time in outreach. That’s building relationships in the short term to help with strategic content promotion in the long term.
“Memorable means different things to different people. But a business can’t hope to be at the top of their target audience’s brand recall unless they have created something distinct in this space. Typically, the winning brands are personable and relatable.”
Read more: https://www.convinceandconvert.com/social-media-marketing/personable-key-to-social-media-success/
