If you are solely focusing your social media advertising on getting conversions, you are wasting your money. Research has shown more success when awareness of the brand and consideration of your customers is utilized. Some of the easiest ways to upgrade your content include the use of videos, emojis, correct CTA as well as sentiment is used. Consulting companies in digital advertising can also give more ideas.
Key Takeaways:
- Organic marketing activity is only as valuable as the users it’s reaching. Followers represent a very small percentage.
- The advertiser has complete control over the ad format and messaging strategy and can personalize marketing to specific audience segments.
- Each platform has its own pixel capabilities, which enable tracking of on-site actions and audiences for retargeting.
“you simply cannot build your brand effectively via paid social advertising if you’re not continuously examining, learning, and refining your approach.”
