Searches on the internet can be broken down into a few broad categories. These types of searches can be important for businesses on the internet. These fall into the categories of informational, transactional, branded, and questions. An informational search involves looking up general information. This might be a query like how to boil an egg. A transactional search is when somebody is looking to buy something such as a stereo. A branded search involves someone looking up a brand such as Nissan. A question is like an informational search but involves a direct answer from Google in the box at the top of the page.
Key Takeaways:
- There are three main types of searches people do that depends on what they are looking for.
- It is important to gear your company to be on the top sites for each of these types of searches.
- If you are lucky enough to be searched for by name specifically you are doing something right in your branding/advertising efforts.
“Brand recognition makes a big difference and encourages trust in the consumer.”
Read more: https://www.brickmarketing.com/blog/types-searches.htm
