According to a recent poll, the number of teens using Facebook has dropped by 20%. More teens are using YouTube, Instagram, and Snapchat than Facebook. In the same time frame, the number of teens saying they constantly are online has doubled. Entrepreneurs should focus on a strong brand message primarily. Knowing who you want to serve will help decide what platform to reach users on. Facebook posting used to be a better option for spreading the word, but not so much today. Facebook Groups are a better option, leading to more loyal followers for a brand.
Key Takeaways:
- Every company should consider building a strong base for their brand before moving on to new platforms.
- Young adults are moving away from facebook but the older group of people is still hanging on to facebook.
- Youtube is gaining popularity among young teens. It should be noted that youtube was not considered in previous year survey.
“With a strong brand, you won’t have to worry as much about the shift in online platform popularity. More of your audience will likely follow you if you switch to or start posting on new platforms, and knowing who you’re trying to reach and why will help you decide which platforms are worth it when it comes to representing your business.”
Read more: https://www.entrepreneur.com/article/314380
