Customer loyalty is very important to an organization, so by improving it, a company can improve their bottom line. A few key things to think about for improving customer loyalty include: creating connections on an emotional level with the customer. This will get them to relate more closely to your product and purchase it based on how it makes them feel more so than on the cost or need. This type of loyalty provides a significant financial return to the organization.
Key Takeaways:
- Consumers are less loyal to the brand in the past as they are more willing to try other popular or less expensive options.
- Ways to increase brand loyalty can include exclusive or tier offerings, cash distributions, or high profile options which may trigger the bystander effect.
- It isn’t impossible to achieve brand loyalty, but it may require being even more in tune with consumers and not the other way around.
“It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone.”
Read more: https://contentmarketinginstitute.com/2018/08/brand-loyalty-customers/
