When you are paying to market through a search engine, you want to make sure that you are targeting the right customers and generating the sales you need. There are some things that you think you are doing right that can actually be wasteful. You need to avoid over-segmenting, you could lose the specific customers you are targeting. You also need to have the right structure from everything from your campaign to your Ad group. Also, rotate ads when you can. Following these guidelines will help you make the sales you are looking for.
Key Takeaways:
- Separating goals and outcomes are important to budget resources according to their importance.
- Over-segmenting (separating) of campaigns too much can decrease ranking and traffic results.
- Consolidated ad groups provide the benefits of single keyword ad groups with increased data efficiency.
“Regularly auditing search accounts to assess the need for segmentation or aggregation will bring value to marketing programs and internal efficiency alike.”
Read more: https://searchengineland.com/structuring-paid-search-campaigns-segmentation-vs-aggregation-303301
