Just because there have been some very public examples of how social media automation has gone wrong, it doesn’t mean that is not a valuable tool that you should be using. You need to use your time and money wisely to avoid sending out spam. Develop your content into something that is pertinent and valuable to your followers. Once your content is perfected, use automation to send the information and do it repeatedly to make sure it gets seen.
Key Takeaways:
- AT&T’s social media automation caused a bot to spam customers.
- One company’s error can be another company’s gain, allowing them advancement.
- With careful planning and organizing social media automation can be good.
“The purpose of promotion is to get the right people to the right place at the right time”
Read more: http://www.convinceandconvert.com/social-media-strategy/social-media-automation-is-bad/
