You have to first decide whats important for your small business. Then analyze what worked last year and what you need to improve on from the previous year. Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’re on your way to more trustworthy data. Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. Make it your goal to reach your audience on a more personal level. Show them you understand them and care about their wants and needs.
Key Takeaways:
- For entrepreneurs and small business owners, every dollar counts and investments need to pay off in real and immediate marketing ROI.
- Once you’ve achieved product/market fit, your growth is simply a matter of smart marketing on the front end and a good customer retention on the backend.
- The Facebook Ads Manager also makes it fairly simple to run and test multiple ad sets, allowing you to hone in on a winning formula and reach profitability without needing advanced technical expertise.
“Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business.”
Read more: https://blog.getresponse.com/small-business-marketing-for-less.html
