SEO, or search engine optimization, is an area of marketing strategy that has seen exponential growth in the last few years. One of the reasons this marketing strategy has seen such interest is because of the sheer number of internet users today. With billions of users online looking at pictures, blogs, and videos it’s important to know how these things interact with your business. One part of an online business that is extremely important for revenue generation is traffic flow.

There is a way to plan content marketing for a business that is eCommerce. Running an eCommerce business is a very hard thing to do. It is much more than selling things online. There are many things that you need to handle if you have an eCommerce business. Sipping, replacements and refunds are just three of the many things you need to keep track of when you have an eCommerce business. Having a content marketing strategy is very important. Key

Your website is one of your most valuable marketing tools, this means that it’s essential to generate traffic to your site if you want to make sales and find new customers. Many businesses sink when it comes to social media success because they jump in feet first and create a bunch of accounts without actually figuring out the ‘why’. And then, once they’ve set up their social media accounts, they have no idea what to do next. Once you’ve identified

PPC marketing can be a useful way to generate revenue with your website. If your PPC campaign has not been profitable, then trying out various methods can help turn that around. One of those methods includes changing the phrasing in your ads to make them better represent your site’s content. You can also try using more keywords that catch readers’ attention. Another method includes adjusting the landing page of your site to one that is more concise about what you

You have to first decide whats important for your small business. Then analyze what worked last year and what you need to improve on from the previous year. Ensure your marketing strategy is as targeted and on-point as possible. Make data cleaning a recurring monthly routine and you’re on your way to more trustworthy data. Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. Make it your goal to reach your audience on a more

When you are paying to market through a search engine, you want to make sure that you are targeting the right customers and generating the sales you need. There are some things that you think you are doing right that can actually be wasteful. You need to avoid over-segmenting, you could lose the specific customers you are targeting. You also need to have the right structure from everything from your campaign to your Ad group. Also, rotate ads when you

One of the biggest struggles in today’s world is having people not only visit your website but to stay there for an extended period of time. In this timeless is more, make sure you have scannable headlines that are easy to be noticed. Also, with your headlines make sure you fulfill your promise and provide the information that you said you will. Use engaging videos, people love videos and they love being able to interact and share various information. Make

When you take the time to build an email list, it gives you the ability to reach your audience at any time. Your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements. You need to Personalize the email to each recipient. The worst thing you can do is send off an email to your list and just assume

As a CEO of a major company, you might feel as though your plate is always full. One thing you need to know is how SEO will not only help your business but also help make your life easier. Some of the major things that can affect your SEO are the layout, keywords and what your expectations are. Tags are also important because just like keywords you need to have a group of roughly 15-20 words and tags that you

It is really important to make your own business appear online. This way you can expand your customers’ range but like with many other tools, you might struggle in the beginning. It would have been a shame if your store displayed the wrong address, so be careful. You have to fill the gaps with the address, zip code, and other basic data. Once you have completed creating an account, there is one last thing which you should do before you