Chatbots are not a thing of the future, they are a thing of the now. To make your material relevant, use chatbots as analytical tools. The artificial intelligence of these can be programmed to track the purchase patterns and monitor the data of your consumers. If your hook content has hooked on new prospects, a chatbot will give a discrete and intelligent follow-up through emojis, images, gifs, and short striking texts according to the personality of your potential consumer. Another point in favor of these messaging platforms is that you do not have to promote a download to your prospective clients, because your brand will be present within the main applications instead of competing with them.
Key Takeaways:
- Facebook messenger will reach most of the customers you want to reach.
- Messenger bots will funnel prospects toward a sale with the least effort.
- Most of your prospects are in Facebook messenger, so that is where you need to be.
“At the top of the funnel, you have a large group of cold traffic that’s just seeing what you have to say. As they choose to participate in what you have to say, the group of people you’re reaching becomes progressively smaller.”
Read more: https://www.socialmediaexaminer.com/messenger-bot-funnels-mary-kathryn-johnson/
