Strong brand presence is important to your Search Engine Optimization (SEO) strategy. Those users searching by a brand’s name or product name are very targeted, meaning those customers want to engage with you. Regular blogging keeps visitors up to date on your brand, making it appear more relevant due to its high level of activity. This also feeds into social media and search engine traffic, where timely content is ranked higher than older content. Tapping into features like Google Suggest, organic search results and through finding your brand through hits in Google Local will increase your traffic. At Brick Marketing, we realize the importance of promoting your brand strongly in your marketing content, to maximize the effectiveness and exposure in social media to increase traffic, improve results and making your brand presence stronger.
Key Takeaways:
- Beyond favoring sites that offer useful Intel for browsers, Google swings in favor of sites that have a strong brand presence.
- Attracting browsers to your specific brand is key, as it ensures that drawn in browsers are specifically targeted and right for what you have to offer,
- Content marketing, blogging, and social media strategy are all ways that SEO can draw in organic leads and build your brand.
“One of the best ways to strengthen your brand is by blogging regularly.”
Read more: http://www.brickmarketing.com/blog/seo-strategy-branding
