Instagram is Working on its Own Shopping App

Internet sources have released that there may be potential for Instagram to expand their platform for businesses to sell their goods and services to users with an Instagram account directly via a new service called IG Shopping. Though Instagram has yet to comment or reveal the company’s plans, including the name of the new service, IG Shopping, the appeal to directly sell and buy from Instagram is attracting attention from both businesses and devoted users. As data confirms that four out of five Instagram users follow at least one business’s Instagram account, there is potential for IG Shopping to enter the market and gain further attention for the app.

Key Takeaways:

Instagram may be building their own personal shopping app, reportedly.
Instagram is planning to improve on the shopping experience by letting users purchase items from multiple of their favorite brands, all on one account.
Not only are there over 25 million businesses on Instagram, but 80% of users follow at least one company.

“It sounds like Instagram is looking to improve the e-commerce experience by letting users buy from multiple brands with one single IG Shopping account.”