Email marketing is an important, low-cost way to spread information; however, it should be used only when necessary to maintain the loyalty of subscribers. Additionally, it’s not always clear which department within an organization is best suited to create email campaigns since it requires a variety of skills. To figure that out, it helps for organizations to carefully consider which team has the best collective understanding and skill set to carry out the campaign. Ultimately, to reap the full benefits of email marketing, campaigns must have a strong message and a competent team to carry out that message.
Key Takeaways:
- Be sure your email is interesting and useful to the customer.
- Keep a consistent message to avoid confusion and distraction from the main message,
- Prioritize your messages. Avoid useless or irrelevant messages which detract from the main point.
“Email marketing is effective. Once marketers learn that, they incorporate email to every single marketing plan they develop.”
Read more: https://blog.getresponse.com/improving-email-marketing-performance-organizational-design.html
