Using website design to win over clients is very important. Proper web design can improve the chances of winning new clients and maintaining current ones. It is geared mostly toward professional services firms, such as financial advisory groups and accounting firms. One of the keys to proper design is having a user-friendly interface that allows a prospective client to easily navigate the website. Another key item is integrating a mobile website portion for prospective clients that prefer to use their cell phones, which is quite common now.
Key Takeaways:
- A website owner can actually use special features to achieve new goals. Qualify prospects and win clients over to the new business.
- A prospective client will have the first interaction with a financial adviser. But that could actually take place through the website of the adviser.
- Clients will find out about the firm and take a few simple steps in time. That will give them preparation time to handle certain goals in life as well.
“No matter how they first find out about you and your firm, a prospective client’s first interaction with a financial advisor is increasingly likely to be through the advisor’s website.”
Read more: http://www.morningstar.com/articles/860911/how-to-use-your-website-to-qualify-prospects-and-w.html
