When you take the time to build an email list, it gives you the ability to reach your audience at any time. Your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements. You need to Personalize the email to each recipient. The worst thing you can do is send off an email to your list and just assume everyone is going to read it. You should constantly be experimenting with different deployment times.
Key Takeaways:
- When a subscriber adds themselves to your email list, you can ask them some additional questions beyond the typical email address or name.
- You might think the best (or only) way to do this is by using people’s names in your emails. It works, but it’s not the best way to win at personalization.
- Create a subscriber preference center if you want to find out what your readers want to see in the first place.
“Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has become more challenging because it is not enough to reach the inbox; engaging with the subscribers is equally important.”
