How to Plan an Effective Marketing Budget: 3 More Tactics

When planning a marketing budget, there are the obvious strategies for making the most of it, but here are a few more that you may not have thought about initially that will help you significantly. Infographics always get more attention than text articles. They’re shared more frequently on social media and they present the material in a friendly, humorous, or a way that’s easy to understand. Guest blog on other websites. It will draw more traffic to your site and build a wider audience of people you may not have reached on your own. Create a podcast. Half of America listens to podcasts, and the type of people who listen to them are the ones who are more likely to search you out on social media and follow your company or brand. Start with baby steps and high priorities and expand as you become better at the content you’re producing.

Key Takeaways:

Infographics are the way to go to get business as they are more likely to get results on social media.
It is important to know who is going to design and promote posts.
Use social media and blogs to establish a solid foundation for your marketing budget.

“If you’re going to conduct the research, remember it will take time to find credible opportunities, plus then you need to look through the requirements and make sure you’re following all the directions.”