Participation marketing is activating your employees to be storytellers and using their stories to tell about your brand. There is credible research like a research report from the Boston Consulting Group that shows that recommendation by peers drives business value. You can use an employee-driven content strategy to tell stories. In this method, employees can be the hero of the story, a character in the story or they might comment on an industry story. In any case, stories coming from employees will help to combat the Decline of Organic Reach. However, you must also remember that employee-driven stories must be integrated with brand content and amplified through various channels.
Key Takeaways:
- With peer recommendations making business value rise, it also shows evidence of more relationships and connections being made by the fact that people feel they can trust employees of companies on a deeper level.
- As time passes people known as, “Technologists”, are becoming more and more active on social media platforms for coding careers.
- Another benefit noticed is that there was a 13 to 45 percent increase in companies building employee advocacy programs in the previous years and it seems this trend is only going to continue.
“Employees tell better stories than you do. They have no agenda. They are authentic, and they are trusted by their peers.”
