Human insights are a marketers best tool. Do the customers understand the language you are using? Do they like the email copy you are sending out? Are your customers responding well to what you are marketing? One tool marketers have for answering that question is User testing. This helps the marketer know what the customer is thinking by polling them. This information can help you target the audience you want and understand if what you need to sell is actually working.
Key Takeaways:
- To fully engage your target, you must understand how to conduct searches.
- Communication with customers needs to use language and images that they relate to.
- Direct human contact with customers is the best way to evaluate your effectiveness.
“Gathering human insights from your customers enable your team to directly connect with people who align with your ideal buyer personas, on-demand.”
Read more: https://www.usertesting.com/blog/how-marketers-rely-on-human-insights-to-engage-customers/
