There are ways in which brands can leverage artificial intelligence to improve personalization. Brands can also enhance ad targeting as well as make marketing teams much more agile. AI is a term given to technology that can simulate the intelligence of humans. This is a hot topic currently across many different business sectors. Marketers are using AI to learn a lot more about their customers. They can also automate tasks with AI and improve their overall workflow.
Key Takeaways:
- The use of artificial intelligence is one of the most talked about trends in the business world.
- Artificial intelligence remains inadequate for creative tasks but thrives on completing time-consuming menial tasks.
- Marketers feel unprepared to implement all the current and future advances in AI technology.
“Marketers are already leveraging the power of AI to glean valuable insights about their customers, automate tasks, and improve workflows.”
Read more: http://www.businessinsider.com/ai-marketing-report-2018-3
