Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. As marketers look to find more success through SEO, research indicates that on-page content is helping B2B marketers find their footing. A 5-step process show how to make the SEO case for those small and medium businesses that need a little extra push towards the small business.
Key Takeaways:
- 351 small businesses were recently surveyed to gain insight into how they invest in SEO and how they benefit from that. 55% of respondents turn to SEO, a 3% increase.
- It is hard to say whether the amount of small businesses that invest in SEO increasing further as the year continues.
- The most interesting statistics shows that a small businesses value high-quality endorsements from other sites, but don’t always want to invest.
“Once businesses recognize the results from their efforts, they are much more likely to continue to invest in SEO.”
Read more: https://komarketing.com/blog/expert-insight-how-small-businesses-are-making-the-most-of-seo/
