The “always on” customer is driving new challenges in how we strategize and conduct marketing campaigns to engage those customers in person and … You must learn how to gather, process, and gain insights from the customer’s data so that you can responsibly personalize your interactions with them. By applying these insights, our clients can develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, and branding. We built a test lab for a client who wanted to improve the execution of campaigns and analytic models by testing them before they went into the field.
Key Takeaways:
- Marketers are always looking to improve the campaign for the integration effort now underway. The demographics suggest that their interests will relate to behavioral targeting over time too.
- Consumers are more than just the numbers that a demographic will suggest. Campaign integration efforts are underway for those now in the know too.
- Expert insight will be a big challenge people want to understand over time. Marketers can manage the campaign integration efforts that they want to see.
“Consumers are more than just their demographics suggest, and are most receptive to ads that are relevant to them and their interests so behavioral targeting done right can go a long way.”
