Developing a Content Marketing Budget From Scratch

Developing a content marketing budget from scratch can be quite a challenge. There are many different ways in which you can approach content marketing. It is not wise to go very far without developing a budget first. Having a content marketing budget helps you out a lot. It ensures that you get a positive return on your investment. Developing your content marketing budget, especially if it is your first, can be a very hard thing to do.

Key Takeaways:

Creating a content marketing budget is similar to creating a budget at home and can be modified as needed to optimize money use.
It is important to break your content marketing budget down into your goals and what you need to achieve those goals.
Content marketing budgets take time to perfect, as you need to have numbers to run to see trends and fix flaws in the budget itself.

“You need to have an idea of how much time is required to produce each piece of content in your budget.”