Old calls-to-action (CTAs) are getting stale and there are a variety of different strategies that can be used by B2B marketers instead. For example, live demos are a great way to get more regular sales because buyers like the individual attention with a real person! Next, exclusive content is helpful because it makes the buyer feel like they are getting information not privy to everyone. Different forms of exclusive content include e-books, white papers, and case studies. Lastly, the product of service guarantees can help if advanced training and support aren’t driving the results you want by simply offering a request for money back if they are not satisfied with the product. These are all valuable call to action strategies that can boost business.
Key Takeaways:
- A call to action strategy, that puts the onus on browsers to take the next crucial step, has been integral to conversion strategy from the beginning.
- Because these calls drive sales, it’s super important to check your CTA metrics to find out if they are creating positive conversion.
- It’s a good idea to vary and play with different types of CTA, letting the content itself dictate a fresh and specific strategy.
“As with most of marketing, the results may surprise you! Often because of knowledge bias, the items we are testing that we think will be the most popular actually turn out to not be the winner when actually put to the test.”
Read more: https://komarketing.com/blog/call-to-action-strategy-what-to-offer-b2b-buyers-that-stands-out/
