Most email services now allow you the option to write using a variety of fonts and text styles. For a formal email, however, keep things conservative, with fonts like Times New Roman and Arial. Avoid decorative fonts like Comic Sans or Old English. Write your email in a legible font size, such as 12 point type. Avoid special styles like italics, highlighting, or multicolored fonts unless they are warranted by the content and purpose of the email. Do not use all caps. These make it seem like you are shouting at the recipient.
Key Takeaways:
- Emails are valuable to modern business models in some important ways overall. There are 3 types of email auto-responder campaigns now underway for many.
- Several groups are waiting to get those types of emails done right. Campaigns are now underway with those who fall into several groups.
- Leaders will want to give these campaigns a try on their own soon. This could change the nature of the business that people want to fulfill.
“People who sign up for your emails probably fit into several groups: those who are ready to buy something from you, those who are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now.”
Read more: https://www.entrepreneur.com/article/311048
