How can a company use technology to tell the story about its particular brand? The technology formerly available only to large firms is now accessible to smaller firms. Companies should use this technology to increase business. Sales can increase by developing a marketing bot. Best practices, such as encouraging creativity and targeting the right audience plays a major role.
Key Takeaways:
- Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining.
- Marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.
- Teams can use tech to show or tell the audience something.
“When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.”
Read more: https://contentmarketinginstitute.com/2018/08/storytelling-marketing-tech/
