Keeping up-to-date on email marketing best practices enables you to continually improve your program and reap a growing return on investment. But that can be easier said than done if you’re also responsible for maintaining the day-to-day details of your company’s email program. Building your subscriber lists the right way will ensure that email engagement remains high and your emails get in front of the eyes that matter. You don’t want your recipient to open your message and have no idea who it came from. Clicking through from an email to your website should be a fluid experience so they know exactly how and where they can take the next step.
Key Takeaways:
- The number one marketing strategy is personalized and segmented emails.
- Some of the ways to segment your emails are demographics locations and interests.
- Marketing automation and a customer-centric approach can lead to amazing results.
“The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey.”
Read more: https://blog.marketo.com/2018/07/5-email-marketing-strategies-try-2018.html
