Market automation is a huge industry and will just continue to grow. Adopting a marketing automation strategy can have many benefits for a company. It allows companies to create more efficient and cost-effective workflows and marketing strategies. It saves time, is scalable, and creates more effective spending. It can also strengthen the relationship between sales and marketing departments. Using the automated marketing strategies, companies can concretely measure the success of various marketing strategies. Overall, switching to an automated strategy has many benefits for modern companies.
Key Takeaways:
- Some are cost-free and others can lay a base for years of potential growth.
- Automation can help to get days of work to be done in minutes or even seconds.
- Marketing automation is nothing short of the mainstream in the digital era we find ourselves in, but we may only be at the beginning of the revolution.
“At the highest level, marketing automation is an umbrella term for any solution, platform, or tool that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”
Read more: https://blog.marketo.com/2018/06/5-benefits-marketing-automation.html
