For many people, Google is the internet. It now dominates almost all aspects of our online lives, from how we search for information, to how we navigate from one place to another. But while Google’s practices may have to change following the ruling, some analysts say the overall public perception of the technology giant is unlikely to change. They think the impact of the Google brand will be limited because consumers won’t really be aware and don’t really care about anti-trust issues the way they care about privacy issues.
Key Takeaways:
- Google Analytics already is prepared for this change, so you don’t need to do anything on your end if you are using Google Analytics.
- The referrer URL is the way web analytics software tracks the source of a click to your website originates from.
- By changing it to https://images.google.com, web analytics packages and those that build custom analytics will be much more effective.
“Google Search Console reports are unaffected by this.”
