Digital is not only creating the problem, but it’s also making it harder for small business owners to find the solution. As customers are increasingly present online, you must reach them where they are. Social media is a good example. Small business owners usually think they need it right away. But you don’t need social media right out of the gate. Search engine optimization (SEO) involves optimizing your website and content so that it reaches your audience through the search engines.
Key Takeaways:
- The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, “What do you want?”
- Online marketing is the same way—if you want to make a positive impact, you are going to have to spend some of your budget on paid search ads, display ads, social ads, etc.
- By creating a Google My Business account, you can take control of the information about your business, such as hours of operation, address, phone number and website.
“From Facebook to Twitter, to Google plus, they are all popular sites that you should be leveraging.”
Read more: https://blog.red-website-design.co.uk/2018/06/25/27-marketing-strategies-infographic/
