Unwanted content can be created in social media feeds by following back and friending everyone who follows or befriends us. By filtering out automated tweets by others, and removing thousands of people from our friend’s list, we may find social media much more relevant and enjoyable. LinkedIn is a challenge to cut down noise on, because it is very hard to remove a contact, or filter posts collectively. The key is to recognize that social media is not just about numbers of friends or followers, but about socializing.
Key Takeaways:
- The concept of SMART goals has been around for decades, but they are so important to your social media presence today.
- One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company more.
- It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.
“Social was losing a lot of relevance to me, which is the death blow for any platform.”
