In today’s competitive advertising and marketing fields, you can no longer sit back and continue to utilize the standard tools that have been used in the past. Every step you take, from beginning to end, will be and should be analyzed to improve the end results. We are presented with different models and programs to achieve the success of our advertising. Therefore, it is imperative to adopt a successful model.
Key Takeaways:
- It’s default in your analytics platform, and because a lot of investors are short on time and concerned only with what makes the company money right now.
- It’s crystal clear that the biggest ad platforms in the world are trying to solve these attribution problems.
- Stop spending your money on Apple pie and buy lemon-meringue-by-Microsoft instead.
“Why are we willing to spend inordinate amounts of money on a branding effort unless we’re prepared to hold it to a direct response level of accountability?”
Read more: https://www.portent.com/blog/analytics/attribution-most-important-marketing-argument.htm
