There’s a growing trend of bad press in the way some social media firms are expressing themselves on certain social media channels. These firms aren’t properly handling their social media accounts on sites such as twitter and facebook. This is leading to bad press with these companies which lowers their prestige and overall public attitude towards those companies. The well known company Microsoft is only one example of these with the way a bot they created and put on twitter was responding which lead to great embarrassment for the company.
Key Takeaways:
- Voicing a grievance on a company’s public feed has become the main way to get your complaint heard.
- Used well, on the other hand, with wit and flair, and Twitter can earn a company new-found respect.
- Organisations need to show customers what they’re doing, not just tell them.
“Somehow Twitter has become the channel for people that are really [expletive] off with an organisation”
