An influencer is someone who has recognition and respect in their role – especially in online roles on social media (including, but not limited to, Instagram, Facebook, Twitter, or YouTube). Influencers have the attention of their followers, and can, therefore, build their own brand off of their platform of influence. For one, it’s a great marketing strategy. Influencers are able to engage directly with their audience. It also allows influencers to gain notoriety from word of mouth, and shares on their relative platforms. Influencers can then push their brand to thousands of people, who can make it very successful.
Key Takeaways:
- The sheer number of brands and companies engaging industry influencers is proof that this strategy works.
- Another major advantage of resorting to an influencer is the time it will save you to reach a qualified audience.
- The importance of good content cannot be overstated. To build and engage an audience you ultimately have to deliver good quality content.
“An influencer is someone who has recognition and respect in their chosen niche.”
Read more: https://www.relevance.com/why-influencer-engagement-is-important-in-digital-marketing/
