Chatbots are causing massive disruption across all industries, from acquiring pension scheme leads to offering beauty tips, and anywhere in-between. The novelty of chatbots has had a great impact on consumers, allowing them to experience businesses in a completely new way through AI-driven conversational robots. By taking over from humans at suitable points, these chatbot solutions have shown dramatic cost savings. On one hand, the communication aspect and the ability for business to talk to individual consumers in real time, engaging in automated two-way conversations, at scale.
Key Takeaways:
- There are robots that can engage with you in a chat on your apps.
- The purpose of a chatbot is to engage with you for marketing purposes.
- There are ways to create a chatbot specific for your purposes.
“Chat blasting is conversion-friendly as it produces open rates as high as 75 percent. This is because the content that you can deliver over chat is substantially more engaging and interesting than what you send over just one-dimensional emails.”
