How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

In order to have better SEO goals, you have to understand what you are trying to achieve. Start with the company goals. Then you want to switch to marketing goals and how marketing can help you achieve said company goals. The SEO goals come next and they will help funnel and categorize or target different aspects of your company. You can then view these goals with statistics like metrics or volume. If you keep track of your progress you will then be able to visualize what you need next to progress your company.

Key Takeaways:

When your SEO team gets together or when you get together with your consultants, your agency, don’t start with what the SEO goals should be.
Those marketing goals should be tied directly to the company goals so that anyone and everyone in the organization can clearly see.
From those SEO goals, you can get the outcome of specific metrics to measure and improve.

“If you want to have success as an SEO, you want to convince people to keep investing in you, you want to keep having that job or that consulting gig, you’ve got to connect these up.”