Ranking higher on Google doesn’t have to be expensive and is very valuable. Ranking high on Google is important because a major part of global desktop research traffic comes from Google. Therefore, to get your web content and landing pages seen by people on the web, you need to optimize them by ranking high on Google organic search. Five steps can make this possible. One of them is increasing the site speed. Your pages have to load fast. Another is to make sure text size is readable. Overall, ranking high on Google by implementing these 5 steps would lead to increased traffic, conversions and profits.
Key Takeaways:
- With a high percentage of search traffic being routed through Google, not having your information routed through Google means it goes unseen.
- Optimize – shorten the time it takes your pages to load, either by using well-known tools or by reducing visual/graphic elements.
- Do not load pages with fluff, or information and material that may be irrelevant to your customers and prospects.
“Higher rankings on Google will lead to increased traffic, conversions and ultimately, profits that are driven from your website and its design.”
