People are getting sick of how easy it is for marketers to contact them in the world of social media. There are few ways to make emailing people for marketing purposes better, such as not flooding their email with tons of unnecessary mail, personalizing their content to fit their viewer, and using drip campaigns. Other tactics for utilizing email as a beneficial source of marketing includes sending newsletters, using education as a means to keep the viewer interested, and also offering incentives such as discounts.
Key Takeaways:
- For strong conversion and engagement rates in B2B, use email marketing.
- Customers want email marketing that shows regard for their wants and needs. Consider customers interests and needs.
- You can use drip campaigns, regular newsletters, and exclusive incentives to draw customers in.
“This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them.”
Read more: https://komarketing.com/blog/5-ways-to-target-b2b-customers-through-email-marketing/
