The year 2017 was a good year for B2B marketers and 2018 is on track for being just as good, especially if you follow the trends. Large influencers are less important than marketing to a wider audience of micro-influencers, especially when using the right content for engagement. Other trends such as using AI, voice technologies and privacy protection are on the rise. It is important to figure out what works best for your company and to implement it correctly.
Key Takeaways:
- 2017 was a good year for marketing, but there are some trends in 2018 that will be beneficial to invest in.
- Buyers want an experience and want to feel something, it is important to connect with that.
- Keep in mind customer centricity, it is essential for having successful marketing.
“In a study by Smart Insights, AI and Machine Learning were rated the #3 marketing activity that will make the largest commercial impact on business in 2018.”
Read more: http://www.toprankblog.com/2018/02/top-marketing-trends-2018/
