Using Facebook for advertising can be costly if you are not using the right marketing strategies. There are several mistakes marketers use that can be fixed to create more conversions. You might be using the wrong ads or not monitoring the ads that work. You might not be using video, but you should to increase engagement. You need to know who you need to target and keep your testing to a minimum, not too much at once. You also need to carefully plan your future campaigns to ensure success.
Key Takeaways:
- Use specific targeting advertising. They are more noticeable and captivating.
- Take time and do it well, it will pay off.
- Use the right kind of ad for the situation. Don’t be afraid to use other formats.
“The lesson learned here is that unforeseen events can threaten the perceived stability and effectiveness of any advertising campaign.”
Read more: http://www.convinceandconvert.com/social-media-marketing/facebook-advertising-mistakes/
