Email marketing is one of the most cost-effective marketing mediums. It provides businesses with the opportunity to target customers in the place they visit every day, their inbox. When a user subscribes to an email list he or she has shown a desire to engage with a brand. The personality of a brand’s marketing communication should be consistent with all points of contact with the consumer. The important point is to always optimize the weaker performing campaign to push up those conversion rates.
Key Takeaways:
- Ever heard of automated marketing? It’s a good way to get visitors to your purchasing page at certain times. Try it!
- Drip campaigns allow you to target your audience and get them at the right time and place. They come to you when they need you.
- Welcoming campaign is an easy way to get subscribers emails in order to target an audience that is open to your message.
“Drip campaigns—an automated set of emails that are sent out based on specific timelines or user actions—are useful because they allow you to target your customers with the messages they need to hear when they need to hear them.”
Read more: https://blog.marketo.com/2018/07/5-drip-campaigns-every-brand-needs.html
