There are 5 classic tips to writing an effective Google Ads Copy. The more informative your advertising is, the more persuasive it will be. Scarcity is another tip that will help you write an effective Google Ads Copy. It turns out that the less available something is, the more people want to get it. Limited quantity and limited time are two ways in which this can take effect. Scarcity will only work if there really is a limited quantity.
Key Takeaways:
- Scarcity is a tactic that is used to make people want something based on its shortage of supply.
- Limited quantity and time are two different functions of the scarcity tactic.
- If you live up to your promises, then people will take that more seriously and appreciate you.
“The best performing Google Ads copy is always developed with some fundamental classic marketing and advertising principle in mind.”
Read more: https://www.searchenginejournal.com/writing-google-ad-copy/264669/
