PPC marketing can be a useful way to generate revenue with your website. If your PPC campaign has not been profitable, then trying out various methods can help turn that around. One of those methods includes changing the phrasing in your ads to make them better represent your site’s content. You can also try using more keywords that catch readers’ attention. Another method includes adjusting the landing page of your site to one that is more concise about what you are offering. Next, you may want to rewrite your ads so that they clearly state how your product or service benefits the consumer. As a last resort, you can cancel your PPC campaign if it is more cost-effective to do so.
Key Takeaways:
- You really want to try and avoid click bait Ad even to increase your traffic. It increases traffic but not overall quality.
- You want to focus on returned customers and not ones that are only there organically.
- Keep your keywords up to date and fresh. You should have about 15 that you rotate through.
“Dedicated landing pages are great because ideally, they’re designed with just one goal in mind: to convert the visitor.”
Read more: https://www.searchenginejournal.com/ppc-not-generating-leads-what-to-do/245663/
