It is sometimes beneficial to work with YouTube influencers to promote your products. There are four tools available that can assist in identifying potential influencers to advertise with. They will help you identify influencers with a large reach, relevance, and with a large proportion of followers who engage regularly with their content. The four tools are as follows: Scrunch, FameBit, Mention, and Influicity. These tools all provide varying information on YouTube influencers, including publicly available contact information.
Key Takeaways:
- Mention allows you to monitor and track campaigns and find new opportunities for your brand. You can also find influential people who are already talking about your brand on social media.
- Reach is defined as the number of followers or subscribers an influencer has. It can be calculated through the number of subscribers, followers, or the number of visitors to their website.
- To make a decent impact on your target audiences, your influencer needs to be relevant to your field. In other words, their niche should align with your industry, product, or brand.
“If you’re using video influencer marketing, there are a number of tools that can help you find an influencer relevant to your industry or niche.”
Read more: https://www.socialmediaexaminer.com/4-influencer-tools-to-find-and-vet-youtube-influencers/
