We can all use some useful marketing in our lives to find out the products and services that would fit our needs. However, receiving these messages too often or in a too personalized manner might not be the best approach. Three different things should be considered to avoid being creepy. The data should be used to add value. The customer should find your message more valuable because of the data they are sharing. The marketer should know how and where their customers find and consume content. It is also very important to get feedback on the ways you use personalization for marketing purposes.
Key Takeaways:
- Marketing to consumers by using relevant information about what they are searching for makes the consumer feel like they are being helped out and less like they are being stalked by ads.
- It is important to do research to understand how customers get their content, whether by phone or online, and then market to them in that manner.
- It is a good idea to add a poll or some sort of questionnaire on how they enjoy your personalized data marketing attempts so that you are aware of whether your strategy is working or not.
“Every day, we all receive numerous messages in our inboxes and across the web that use our personal data to target us.”
Read more: https://www.entrepreneur.com/article/311232
