There are reasons and ways for business owners to increase their web presence. This piece outlines a strategy to increase public awareness and company profits by using internet algorithms advantageously. By keeping regularly active and targeting your material, through the use of a blog, a business owner can increase traffic to their site. Using already established popular interests can increase your chances of appearing in a search. There is a bit of insight into how search engines select what websites are most likely to appear.
Key Takeaways:
- Writing, publishing, and sharing blog post content is a great way to share expertise and insights about the industry in addition to sharing company updates and news.
- Link building has shifted to “link earning” or naturally earning inbound links by creating great content that other website owners will want to link to.
- Every new blog post that’s added to the website updates the website and is a reason for the search spiders to come back and crawl and index it again.
“An evergreen blog post can continue to drive target audience members to a website for many years.”
Read more: http://www.brickmarketing.com/blog/seo-business-blog.htm
